A. Arthur Fisher

Mr. Fisher took his first programming class in 1978, where he found a particular aptitude for the technical. He earned his B.S. in Mechanical Engineering from the University of California, Santa Barbara, in 1989 while also running multiple restaurants that he co-founded. These became his unofficial "minor" in business.

In 1986 he left the restaurant industry to begin his tech company, In Color, in the visual arts industry. Formerly a small design studio, In Color soon expanded into a large publishing service bureau with leading-edge technology and digital publishing equipment. In Color serviced clients in aerospace, biomedical, defense, garment, manufacturing, and political affairs. Mr. Fisher has worn many hats over the years, including publisher, graphic designer, photographer, and programmer.

In 2013, Mr. Fisher became afflicted with Multiple Sclerosis. In 2016, he left the country to undergo an Autologous Hematopoietic Stem Cell Transplant, which was not FDA approved to do here in the U.S. By all accounts, the procedure was a success, stopping his MS. He was even able to reverse a good deal of the damage that the disease had caused. To this day, however, neuropathic pain remains his primary symptom.

In 2015, to address the pain, Art's neurologist handed him a prescription for medical marijuana. There were no instructions. Over the next few years, he experimented and studied the doses and effects to maximize the benefit that cannabis could provide him. When his sister, Ruth, a Ph.D. researcher, started doing her own cannabis research to assist him, they decided she should compile a book of it all. Art agreed to contribute everything he could bring to the table. A year later, we have completed this thorough compendium.

Ruth D. Fisher

Ruth Fisher, PhD, is a researcher and analyst. She enjoys figuring out how products, processes, and people interact to create outcomes. When outcomes are not as good as they might be, she figures out how to change the products and/or processes to generate better outcomes.

Dr. Fisher has worked with several technology start-up companies. For one company she designed a system to collect and track medication use information from patients. She used that information to create incentives for those patients to take their medications. For another company she designed a method to collect information from various sources of energy (e.g., cars, ships, power plants) and use that information to quantify and value pollutant emissions from those sources. For a third company, she designed analyses for aggregating, synthesizing, and summarizing large amounts information on technologies and technology developers. The information she generated was used to match potential technology buyers and sellers.

Previous to founding Quantaa, Dr. Fisher worked with two economic consulting firms, Putnam, Hayes & Bartlett, Inc. (later PHB-Hagler Bailley, Inc.) and Charles River Associates, Inc. During that time she estimated damages associated with infringement of intellectual property, licensing disputes, and breaches of contract. She also analyzed market power potential for electric utilities proposing to merge. Her clients included, among others, Amgen (Ortho Pharmaceutical v. Amgen), Emory University (Emory University v. Glaxo Wellcome), Qualcomm (BTG v. Qualcomm, Ericsson v. Qualcomm), American Airlines (DOJ v. American Airlines), and Union Pacific Railroad (Entergy Arkansas v. Union Pacific Railroad).

Dr. Fisher is author of Winning the Hardware-Software Game: Using Game Theory to Optimize the Pace of New Technology Adoption. She holds a B.A. in Mathematics from the University of Pennsylvania and a Ph.D. in Economics from the University of Chicago.

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Published by: In Color
PO Box 149
Santa Barbara, CA 93102