Ruth Fisher, Ph.D., is a systems design researcher, modeler, and analyst. She analyzes markets to determine how environments shape outcomes. Dr. Fisher has 25 years of experience in the technology and healthcare industries and has worked on behalf of technology companies, early-stage researchers, physicians, and technology start-ups.

Dr. Fisher came to cannabis in 2015 to help her brother figure out how to use medical cannabis to address his MS-induced neuropathic pain. Since she found cannabis, she has become an ardent researcher and advocate for medical cannabis use. As an economist, she’s also fascinated by cannabis technologies and market dynamics – how the industry is evolving in medical and recreational use, and how well the industry is serving market participants.

Dr. Fisher is co-founder of CannDynamics, Inc. and author of The Medical Cannabis Primer: Ushering in the golden Age of Marijuana and Winning the Hardware-Software Game: Using Game Theory to Optimize the Pace of New Technology Adoption.  She holds a B.A. in Mathematics from the University of Pennsylvania and a Ph.D. in Economics from the University of Chicago.

A. Arthur Fisher earned his B.S. in Mechanical Engineering from the University of California, Santa Barbara, while also running multiple restaurants that he co-founded.

Based in Santa Barbara for more than 35 years now, Mr. Fisher runs his graphics, publishing, photography, and programming company, In Color. He has served thousands of clients, including those in fine art, publishing, event production, aerospace, biomedical, defense, garment, manufacturing, and political affairs.

In 2013, Mr. Fisher became afflicted with Multiple Sclerosis. In 2016, he left the country to undergo an experimental Autologous Hematopoietic Stem Cell Transplant (aka, a bone marrow transplant). By all accounts, the procedure was a success, stopping his MS. He was even able to reverse a good deal of the damage that the disease had caused. To this day, however, neuropathic pain remains his primary remaining symptom.

Art is co-founder and CEO of CannDynamics, Inc.